Fractional COO Services.
Pete Runs Your Operations.
Not a consultant. Not an advisor. An embedded operator who has direct P&L responsibility for over $250M across more than 10 companies, who steps into your business and builds the infrastructure it needs to scale without you holding it together.
Fractional COO Services Are Not Coaching.
A coach helps you think through your problems. A fractional COO takes ownership of your operations and solves them. Pete does not advise from the outside. He steps in, takes a seat at the table, and runs the operational side of the business.
Fractional COO services are for businesses that have outgrown the founder running everything but are not yet ready for a full-time COO. The work is too complex for a part-time manager and too important to leave to chance. You need a real operator who has done this before, across multiple industries, with real accountability for real results.
Pete has been that operator. As CEO and COO he has run operations in retail, e-commerce, consumer products, real estate, nonprofits, and manufacturing. He has hired and fired executives, navigated lawsuits, managed P&L under pressure, and built the kinds of systems that let businesses run without a founder in every room.
Fractional COO Services That Cover the Whole Business.
Scope is built around what your business actually needs. No two engagements look the same. But the areas Pete works across are consistent.
Pete establishes, trains, and leads your command team. Defines roles, sets standards, runs the weekly operating cadence, and holds department heads accountable to the outcomes the business needs. The leadership team runs without the founder needing to facilitate every conversation.
Pete coaches the CEO alongside running operations. Weekly working sessions where the founder stays focused on leadership and vision while Pete handles the operational load that was pulling them into the weeds every day.
Identifies the three to five most broken workflows in the business and documents them. Standard operating procedures that new hires can follow, existing team members can reference, and the business can run from without the founder explaining everything from scratch every time.
End-to-end operational oversight. Meeting facilitation, P&L review, quarterly planning, scorecard design, cross-functional execution support. The rhythm that keeps the business moving every week whether the founder is in the room or not.
Support navigating HR decisions, personnel issues, vendor relationships, legal considerations, and technology infrastructure. Pete has managed these functions across multiple companies and brings practical operator experience, not theoretical frameworks.
Strategic support across revenue operations. Sales process structure, pipeline accountability, marketing execution alignment, and growth infrastructure. The operational side of the revenue engine, not the creative side.
Pete Has Run What You Are Building.
Before Pete coached founders, he was one. As a CEO and COO he has led operations across more than 10 companies in retail, e-commerce, consumer products, real estate, nonprofits, and manufacturing. He has carried direct P&L responsibility for over $250M in revenue across his career.
He has hired executive teams and had to let them go. Navigated the kind of legal and operational crises that do not show up in business books. Built processes from scratch in businesses that had none. And scaled companies past the founder-dependency ceiling that stops most from growing.
He is not teaching from theory. He is doing the same work he has done for 20 years, in your business, on your behalf.
Businesses That Have Outgrown the Founder.
Fractional COO services are not for every business. They are for businesses that have hit a ceiling because the founder cannot run operations and lead the company at the same time anymore.
The right business for this engagement has real revenue, a real team, and a real operational problem that coaching alone will not solve. It needs someone with a seat at the table, not someone on the phone once a week.
Apply to DiscussYou are running a business past $3M and you are still the de facto COO, HR director, and operations manager simultaneously.
Your team is capable but there is no operational system holding them accountable. Things get decided and nothing moves.
You need someone who can walk into a leadership meeting, take control of the room, and make things happen without you running it.
You are considering a full-time COO but are not ready for that level of commitment. You need the function before the hire.
Your business has processes but they live in people's heads. You need documentation, systems, and infrastructure that survives turnover.
From Discovery to Day One.
No price on this page because no scope is the same. The engagement is sized to what your business actually needs. The conversation is the first step.
A short application that gives Pete the context he needs before the call. Revenue range, team size, the core operational problems you are trying to solve. This keeps the first conversation focused and useful.
60 minutes. Pete gets into the real state of the business. Where the operations are breaking, where the team is misaligned, what is being held together by the founder. He will tell you directly if this is the right engagement or if something else fits better.
Custom scope built around your specific situation. Hours, focus areas, deliverables, and timeline. Priced at $10,000 per month as a starting point. Final scope reflects what the business actually needs to move.
Pete is in the business from the first week. Not ramping up. Not observing. Building. The 3-month minimum exists because real operational change takes time. Month to month after that.
Custom Scope. Real Operator Accountability.
Fractional COO services are priced starting at $10,000 per month. Final scope and pricing is determined after the discovery conversation based on the size of the engagement, the complexity of the business, and the specific areas of operational need.
Pete takes a maximum of two clients in this engagement at any time. When both spots are filled, the waitlist is the next option. If you are thinking about this, the right time to have the conversation is now.
Fractional COO, Answered.
What is a fractional COO?
A fractional COO is a part-time chief operating officer who runs the operational side of your business without the full-time salary. Instead of advising from the outside, they take a seat at the table, own the operating rhythm, manage department heads, and hold the team accountable to results. You get the function before you are ready to hire it full time.
How much does a fractional COO cost?
It depends on scope. A full-time COO usually runs $200,000 a year and up once you add salary, bonus, and benefits. A fractional COO gives you that function for a fraction of it. Pete's engagements start at $10,000 per month, with the final scope set after a discovery conversation.
What is the difference between a fractional COO and a business coach?
A coach helps you think through your problems. A fractional COO takes ownership and solves them. Pete does both, but the fractional COO work means he is in the leadership meeting running it, managing your department heads, and accountable for operational outcomes, not just giving advice on a weekly call.
When does a business need a fractional COO?
Usually when the founder has become the operations department and cannot lead the company at the same time anymore. The business has real revenue and a capable team, but nothing moves without the owner in the room. If you are running past a few million in revenue and still acting as the de facto COO, HR director, and operations manager all at once, that is the moment.
How is a fractional COO different from a fractional integrator in EOS?
They overlap. An integrator runs the day to day and holds the team to the plan inside the EOS framework. A fractional COO does that and brings the financial and operating depth of someone who has run a full P&L. If you installed Traction and cannot justify a full-time integrator, a fractional COO fills that gap.
Do you work with businesses outside Georgia?
Yes. The work is built to run remotely, and most of the founders Pete works with are not in his state. Everything happens on the calendar every week, on-site or fully virtual, so location does not matter.
Your Business Needs an Operator,
Not Another Opinion.
A 30-minute discovery call. Pete will tell you directly whether this is the right fit and what the engagement would look like for your specific situation.