Application Required

Apply for a fit call with Pete

I keep my roster small. 20 founders, max. Before we get on a call, I want to make sure the work is a fit for both of us. Takes about four minutes.

I built this application because the wrong calls cost both of us. If we’re a fit, the call is worth your time and mine. If we’re not, I’ll tell you straight and point you somewhere better. Either way, I read every application personally.

100+ Founders Coached CEO and 3x COO up to $150M $1B+ Retail Operator 5.0 Google Rating

The Application

Four minutes. Honest answers. I read every word.




    Two sentences max.




    Two sentences max.


    Coach, EOS, consultant, internal hire, etc.



    I personally review every application within 24 hours. No bots. No autoresponder reviews. Just me.

    What happens next

    01

    I read your application

    Within 24 hours. Personally. Every word. I am not screening for the highest revenue. I am screening for fit.

    02

    I send you an answer

    If we’re a fit, you get a private calendar link from me. If we’re not, you get a thoughtful note explaining why and pointing you toward a better next step.

    03

    We talk

    30 minutes. No deck. No pitch. A real conversation about your business and whether I am the right operator for what you need.

    Is this a fit?

    Probably a fit if

    • You’re running a $1M to $20M business
    • You’ve got 8 to 50 employees
    • You built something real and now feel the weight of every decision
    • You’ve outgrown the standard advice
    • You want somebody who has been in the seat, not somebody who studied it

    Probably not a fit if

    • You’re under $1M (start with the Level Up Your Leadership course instead)
    • You’re over $20M (you probably need somebody embedded full-time)
    • You’re looking for a quick fix or a guru
    • You want to be told you’re already doing it right
    • You’re not actually willing to do the work

    Not ready to apply?

    That’s fine. Stay close.

    Free, every Thursday

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    Who I am

    Twenty years inside operating businesses. CEO and 3x COO up to $150M. Started in retail managing 10+ stores with over a billion in lifetime revenue. Now I coach 100+ founders running $1M to $20M businesses, run their leadership teams, and install R3, the operating system I built specifically for businesses this size.

    I’ve made payroll when the bank account was empty. I’ve fired people I cared about. I’ve turned around businesses that were bleeding out. I am not a consultant who hands you a deck and disappears. I am an operator who gets back in the seat with you.

    Author of three books on this work. Five kids. Soccer coach on Saturdays. Church on Sundays.

    No deck. No pitch. No pressure.

    The application is the start of the conversation.