Pete Srodoski is a business coach for founders running $1M to $20M businesses - the ones who built something real and quietly became the ceiling of their own company. He installs the leadership structure that lets it run without them.

This is not a motivation problem. It is not a people problem.
It is a leadership structure problem. And structure can be fixed.

R3 is the Rule of Three. A practical operating system built for founder-led businesses. Three pillars, Vision, Strategy and Action, with nine building blocks underneath. Three things run through every one of them: Honest, Visible, Owned.
It takes a business running on instinct and installs the clarity, cadence, and accountability that lets it run without the founder in every room.
Learn more about R3 at ther3os.comKnow exactly where you're going. Vision that the team can act on, not just aspire to.
Decide what actually matters right now. Three priorities, not fifteen. The discipline to say no.
Build weekly rhythms that drive results. The cadence that keeps the team moving without you.
From a self-paced course to fully embedded leadership support - every offer is built on the same R3 framework and points to the same outcome.
For businesses that need an embedded operator. Pete functions as your COO - in the meetings, in the operations, building the infrastructure. Custom scope.

I became one because I had the opposite. Twenty years as a CEO and COO across retail, e-commerce, consumer products, real estate, nonprofits, and manufacturing. I've carried payroll stress, survived scaling chaos, navigated lawsuits, and come out the other side.
I coach the way I wished someone had coached me. Direct, practical, and built around what actually works inside a real operating business - not a whiteboard.
Three books built from 20 years of operating and coaching real businesses. No theory. No fluff.



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